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Lehigh Valley Mall Invites Families to Click Their Heels and Celebrate the 75th Anniversary of The Wizard of Oz™

No need to trek all the way to the Emerald City™ for adventure – simply visit Lehigh Valley Mall for a special experience as the shopping center celebrates The Wizard of Oz’s 75th Anniversary on Sunday, September 15 from 11:00 a.m. to 1:00 p.m.

During the celebration, families can participate in a variety of imaginative The Wizard of Oz-inspired activities to revel in the charming tradition of the Yellow Brick Road™. Attendees will also receive a map that leads to different activity stations that feature viewings of clips from the classic film, story-telling, craft-making and coloring activities, cut-out character photo opportunities and exclusive movie-focused giveaways.

"Families can come to Lehigh Valley Mall to do more than just shop,” said Amanda Johnson, Director of Mall Marketing. “Because our shopping center is a family-oriented, community place, we’re encouraging adults and kids to come out, have fun and get immersed in a classic film that people of all ages have enjoyed for years.” 

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Re-experiencing the Multi-Generational Favorite on Screen

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Also to mark this momentous anniversary, Warner Bros. is launching a comprehensive, cross-divisional The Wizard of Oz film campaign. Beginning September 20, 2013, The Wizard of Oz 3D will be presented in the immersive IMAX® 3D format and return to the big screen for an exclusive one-week engagement in IMAX® theatres across North America. Following the IMAX® theatrical release, on October 1, 2013, Warner Bros. Home Entertainment (WBHE) will release a limited and numbered The Wizard of Oz 75th Anniversary Collector’s Edition, which will consist of a five-disc set including Blu-ray™, Blu-ray 3D™, DVD and UltraViolet™ versions of the film; a new documentary, The Making of The Wonderful The Wizard of Oz; bonus features and premium collectibles. New exclusive collectible 75th Anniversary memorabilia includes a deluxe award pin set from The Noble Collection™, 52-page hardcover photo book, RUBY SLIPPERS™ Sparkle Globe, hardcover journal, frameable map of Oz, and frameable photo card. Three more editions will be available separately: a two-disc 3D/Blu-ray, a single-disc Blu-ray, and a two-disc DVD. All four will contain the new documentary and extra content.

"Bringing to life the 75th anniversary of The Wizard of Oz at Lehigh Valley Mall allows families to experience the magic of the film today just as viewers did decades ago,” said Jeff Baker, WBHE’s Executive Vice President and General Manager, Theatrical Catalog. “Children will be introduced to the movie through engaging activities, and parents will feel a sense of nostalgia as they remember the first time they saw the movie as kids."

For more information about the event, please visitwww.lehighvalleymall.com. For further details on Warner Bros. and The Wizard of Oz, visit www.thewizardofoz.com

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