Whitehall, Pa. – March 17, 2013 – Simon Malls are encouraging families to celebrate the first day of spring and visit Lehigh Valley Mall this Easter season to enjoy a variety of fun-filled Easter Bunny events.
Running from Saturday, March 22 through Saturday, April 19 in the Elevator Court, the Easter Bunny Photo Experience, sponsored by Gymboree, will offer families the opportunity to visit the Bunny and capture a treasured, seasonal keepsake. Kidgits members can receive a special discount by picking up a coupon at Guest Services, located on the lower level, near Boscov’s. For photo set hours and more information, including when the Easter Bunny will take his carrot breaks, please visit www.facebook.com/lehighvalleyshop.
“We love to hold family-friendly events that create cherished memories at Lehigh Valley Mall,“ said Ashley Keller, Marketing Assistant. “It’s great to see so many of our customers creating memories with their families while they visit Lehigh Valley Mall’s Easter Bunny.”
Complimenting the photo set experience, Lehigh Valley will host several family-friendly events throughout the Easter Bunny’s stay including:
• Craft Saturdays
Saturday, March 22, April 12 and April 19
11:00 a.m. – 1:00 p.m.
o Stop by the Easter Bunny’s Magical Garden, located in the Elevator Court, for a day of fun, magical spring crafts.
• Simon Kidgits Club® Spring Celebration
Saturday, April 5
11:00 a.m. – 1:00 p.m.
o Hop into spring and join your favorite floppy-eared friend in the Easter Bunny’s Magical Garden, located in the Elevator Court, for special crafts, surprise Easter eggs, Nestle Tollhouse Café cookie decorating and face painting. Kidgits Club members will receive a special Easter bucket, Easter bunny ears and an Easter Bunny photo offer.
• Pet Photo Night
Sunday, April 6 and Sunday, April 13
6: 30 p.m. – 8:00 p.m.
o Bring your furry friend to Lehigh Valley Mall for a close-up with the Easter Bunny during Pet Photo Night. Owners and pets must enter via Entrance A, in between Barnes and Noble and Chick-fil-A.
• Simon Kidgits Club® Easter Bunny Breakfast
Saturday, April 12
8:00 a.m. – 10:00 a.m.
o Enjoy breakfast with the Easter Bunny, hosted by Bravo! Cucina Italiana. Attendees can expect an individual plated breakfast, along with children’s Easter-themed activities. Kidgits members will receive a special gift, while supplies last. To make a reservation, call (610) 266-4050. Tickets cost $5.95 for kids and $11.95 for adults.
• Caring Bunny
Sunday, April 13
9:00 a.m. – 11:00 a.m.
• Lehigh Valley Mall will also host a Caring Bunny™ event for families who have special needs children, offering a subdued environment to participate in the Bunny Photo Experience. Developed by SPG and hosted at more than 80 Simon® properties this season, Caring Bunny is guided by AbilityPath.org, a national online resource hub and special needs community. For the event, many steps will be taken to reduce sensory triggers and create a more comforting environment for children’s visit with the Bunny. No lines, no crowds, no music, but lots of fun! The subdued environment will include:• Turning off in-mall music, stopping escalators located near the photo set, dimming the lights and shutting down fountains for the duration of the event.• Eliminating queue lines with the help of a numbering system, whereby guests approach the set when their number is called.• Special activities geared toward the needs of the child during the ‘wait’ period to help the child understand what activities will occur during the visit, including Easter Bunny social stories, coloring activities and other goodies.
Additional details for Lehigh Valley Mall’s Easter events can be found at www.lehighvalleymall.com. For further information regarding Simon Kidgits Club® or membership information, visit www.simon.com/kidgits/.
About Lehigh Valley Mall
Featuring over 150 stores and restaurants, Lehigh Valley Mall is the premier shopping destination in the greater Allentown, Bethlehem, and Easton markets. Lehigh Valley Mall is located off Macarthur Road in Whitehall, PA, and is situated in an area that is a popular recreation destination, home to outstanding colleges and universities, and headquarters for major businesses, all of whom enjoy proximity to the mall’s mix of shops, services, and anchors. For more information on Lehigh Valley Mall, visit www.simon.com.
About Simon Kidgits Club
The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused through various events, activities and incentives including free Kidgits Club T-shirts, spin wheel prizes, annual birthday gifts and retailer perks. For more information or to become a Simon Kidgits Club member, visit http://www.simon.com/kidgits/.
Simon Property Group
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 325 retail real estate properties in North America and Asia comprising 242 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.
About AbilityPath.org
AbilityPath.org is an online hub and special needs community for parents and professionals to learn, connect and live a more balanced life. The website combines social networking features with expert content from AbilityPath.org’s team of educators, parents, therapists and medical professionals.AbilityPath.org was created by Community Gatepath, a nonprofit with over 90 years of experience serving families and children with special needs by fostering hope, dignity and independence. AbilityPath.org may also be found on Facebook and Twitter.
About The Gymboree Corporation
The Gymboree Corporation is a specialty retailer operating stores selling high-quality apparel and accessories for children under the Gymboree, Gymboree Outlet, Janie and Jack, and Crazy 8 brands, as well as play programs for children under the Gymboree Play and Music brand.
About Gymboree Retail Stores
Gymboree has been dressing children since 1986. The brand's fashionable clothing and accessories are created to celebrate kids being kids in unique head-to-toe looks. Available in sizes newborn to 12 years, Gymboree clothing is designed with colorful, high-quality fabrics and detailed touches throughout. Gymboree currently operates 631 stores in the U.S. and Canada and we continue to expand internationally. You can also visit us anytime from everywhere at www.gymboree.com.
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